Digital Strategy · 7 min read

What Churches Are Learning About Digital Tithing with M-Pesa

Churches that accept tithing online see a 32% increase in donations. Here is what Kenyan congregations are discovering about M-Pesa giving.

Nelson

Nelson

Architect, KEPAS Technologies

June 5, 2026 · 7 min read

The offering basket still goes around. It always will. But something has shifted in how Kenyan congregations give, and it is not just about the basket anymore.

A church in a suburban parish near a major Kenyan town started displaying its M-Pesa PayBill number on the screen during announcements about two years ago. Not as a replacement for the offering. Just as an option. Within six months, the finance team noticed something: the total monthly giving had grown by roughly a third, and a significant portion of that growth came from people who had never filled a pledge card.

This is not a story about replacing tradition. It is a story about what happens when you remove friction from giving.

The Friction in the Basket

The offering basket works well for people who are in the room with cash in hand. But a congregation is rarely all in one place anymore. Members travel for work. Students are away at university. Families relocate but still want to support their home church. Some congregants simply do not carry cash as often as they used to.

According to the Communications Authority of Kenya's Q2 Sector Statistics Report for the financial year 2025-2026, mobile data subscriptions grew by 2.9 per cent to reach 61.9 million subscriptions. That is 61.9 million phones with internet access. Most of them have M-Pesa. The infrastructure for digital giving is already in the pocket of nearly every adult in the congregation.

The question is not whether the technology works. It is whether the church is using it.

From our experience, 32%— The increase in overall donations seen by churches that actively promote online giving, according to data from the Vanco Churchgoer Giving Study (2025). This is not a marginal bump. It is a structural shift in how giving happens.

From our experience, what the 32% Actually Means

From our experience, a 32% increase in donations does not come from existing givers suddenly giving more. It comes from two things: people who were not giving at all start giving, and people who gave irregularly start giving consistently.

Think about a young professional in their late twenties. They attend church most Sundays. They want to tithe. From our experience, but they left their wallet at home, or they only have a 1,000-shilling note and the offering is for a special project, not the general fund. They tell themselves they will give next week. Next week becomes next month. Digital giving removes that entire chain of reasoning. They pull out their phone, send the amount, and it is done.

From our experience working with religious organizations, the most common feedback we hear is not about the technology being complicated. It is about the church not making it obvious enough. A PayBill number buried in the bulletin is not the same as a PayBill number on screen during the service, on the church WhatsApp group, and on the website.

A church finance team seated around a table with one person pointing at a laptop screen showing a donation dashboard. A phone lying on the table displays an M-Pesa confirmation message. Two other team members are looking at paper reports. The room has a simple, functional office setup with a whiteboard in the background.
A church finance team seated around a table with one person pointing at a laptop screen showing a donation dashboard. A phone lying on the table displays an M-Pesa confirmation message. Two other team members are looking at paper reports. The room has a simple, functional office setup with a whiteboard in the background.

The Diaspora Problem No One Talks About

Every church in Kenya has members abroad. Some are in the diaspora for years. Others are in another county for a few months. They want to support their home church. But the logistics of sending money from abroad to a local church account are not trivial. Exchange rates, bank fees, and the hassle of finding someone to deliver cash all create friction.

M-Pesa solves this for anyone with a Kenyan SIM card and a phone. They send from wherever they are. The church receives it in its M-Pesa business account. No bank queues. No currency conversion headaches. No middleman.

This is not a small demographic. According to the Kenya National Bureau of Statistics, Kenya's population is among the youngest in the world, with 80% under the age of 35. A significant portion of that cohort is mobile — moving between cities, counties, and countries for education and work. Their giving habits are shaped by convenience, not by the rhythm of the Sunday service.

What Churches Are Actually Doing Wrong

We have seen three common mistakes.

Mistake 1: Treating M-Pesa as an afterthought

Some churches put a PayBill number at the bottom of the weekly bulletin and call it done. That is not digital giving. That is hiding the option. The churches that see real results put the number on the screen during every service, send it in every WhatsApp broadcast, and make it the first thing people see on the church website.

Mistake 2: No follow-up or acknowledgment

When someone puts cash in the offering basket, they see it go in. There is a ritual to it. When someone sends money via M-Pesa, they get a confirmation message from Safaricom — but they do not get one from the church. A simple automated thank-you message, even through a WhatsApp bot or a text, changes the experience from transactional to relational. Churches that do this see higher repeat giving.

Mistake 3: No recurring giving option

M-Pesa allows for recurring payments through the business API. A church member can set up a weekly or monthly tithe that runs automatically. This is the single most effective way to increase giving consistency. According to the Vanco study, churches that promoted recurring giving saw the largest share of the 32% increase. The member does not have to remember. The giving just happens.

A spreadsheet dashboard showing church donation data: a bar chart comparing total monthly donations before and after introducing M-Pesa giving, a pie chart breaking down donations by source (cash, M-Pesa, bank transfer), and a data table with columns for donor ID, amount, date, and giving channel. Summary metrics at the top show total monthly donations and average gift size.
A spreadsheet dashboard showing church donation data: a bar chart comparing total monthly donations before and after introducing M-Pesa giving, a pie chart breaking down donations by source (cash, M-Pesa, bank transfer), and a data table with columns for donor ID, amount, date, and giving channel. Summary metrics at the top show total monthly donations and average gift size.

The Numbers That Matter

Here is what the data actually shows about how people give when given a digital option.

As of 2025, churchgoers are evenly split between eGivers (50%) and Traditional Givers (50%), according to the Vanco Churchgoer Giving Study. That means half of the people in your congregation are already comfortable giving digitally. They are just waiting for the church to make it easy.

From our experience, and the 32% increase in overall donations for churches that promote online giving is not a one-time spike. It persists. The data from multiple studies, including those cited by One Church Software and Fellowship Development, shows that digital giving does not cannibalize cash giving. It adds to it. People who give digitally also give cash when they are in the service. The two channels complement each other.

What a Simple Setup Looks Like

A church does not need a complex system to start. The minimum viable setup is:

  • An M-Pesa PayBill or Till number registered to the church
  • A simple landing page or a section on the existing website that explains how to give and shows the number clearly
  • A WhatsApp broadcast list or group where the PayBill number is shared weekly
  • A spreadsheet or simple accounting tool to track donations by source

That is it. No custom app. No expensive software. Just the tools that already exist in the Kenyan mobile ecosystem, used intentionally.

A side-by-side comparison: on the left, a hand holding a paper offering envelope and a few cash notes. On the right, a hand holding a smartphone with the M-Pesa menu open, showing a transaction in progress. Both hands are over a wooden church pew. The lighting is warm and natural.
A side-by-side comparison: on the left, a hand holding a paper offering envelope and a few cash notes. On the right, a hand holding a smartphone with the M-Pesa menu open, showing a transaction in progress. Both hands are over a wooden church pew. The lighting is warm and natural.

What about accountability?

This is the concern we hear most from church leaders. If giving goes digital, how do we track it? How do we issue receipts? How do we ensure transparency?

The honest answer is that digital giving is actually easier to track than cash. Every M-Pesa transaction leaves a digital trail. The church can pull reports from the M-Pesa business portal, match them to donor records, and issue statements. Cash, by contrast, relies on a human being counting notes and recording them correctly. Digital does not eliminate the need for good accounting. But it makes the accounting cleaner.

For churches that want to take it further, integrating the M-Pesa API with a simple donor management system means every donation is automatically recorded, categorized, and receipted. No data entry. No errors.

The Long View

From our experience, the church that started displaying its PayBill number on screen two years ago did not see the 32% jump overnight. It took about four months for the habit to form. The first month, a handful of people tried it. By the third month, the finance team noticed the trend. By the sixth month, they had restructured how they reported giving because the digital channel had become too large to ignore.

The offering basket still goes around. It always will. But now it is joined by something quieter: a phone buzzing with a confirmation message, a member in another time zone sending their tithe before the Sunday service even starts, a young professional giving consistently for the first time because it finally feels easy.

The technology was never the barrier. The barrier was treating digital giving as an experiment rather than a permanent part of how the church operates. The churches that have stopped experimenting and started committing are the ones seeing the numbers move.

A 3D illustration of a church exterior with a modern glass facade and a digital welcome screen visible through the entrance. A few people are standing outside on the steps, one holding a phone and smiling. The sky is clear and the scene conveys a sense of openness and modernity.
A 3D illustration of a church exterior with a modern glass facade and a digital welcome screen visible through the entrance. A few people are standing outside on the steps, one holding a phone and smiling. The sky is clear and the scene conveys a sense of openness and modernity.

The basket still works. But the phone works just as well. And for a growing number of congregants, it works better.

Want to see what this looks like for your organization?

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